The Right Way to Outsource Graphic Design Work: An Insider’s Guide
In this digitally inclined world designing is one of the most demanding tasks. Whether you want to target a specific audience via visuals or looking for a logo design for your new startup, everywhere designing part plays a pivotal role.
However, there are several tools that can be used to design simple designs but you don’t know the psychology of visual elements such as what color to use and how to arrange them to make the intent of the image clear and give it an attractive look.
Now the question is, how to manage outsource design work in your newly established startup? Should you go with hiring a graphic designer or opt out of outsourcing? Well, you can hire an in-house team of graphic designers but that would be costly.
On the other hand, graphic design outsourcing is a quicker and easier process. It not only saves your time but also the hassle of creating the designs yourself or supervising the in-house team. Additionally, you can simply outsource it from experienced designers who will provide you with higher-quality results.
So, in this article, we will learn how to outsource design work and what precautions you should take before initiating the outsourcing process.
Outsourcing Trends in IT
Outsourcing are booming in the IT sector across the globe. According to Statista Revenue generated in the IT Outsourcing market is projected to reach 460.10 billion USD in 2023. This revenue is expected to show an annual growth rate of 11.07%, resulting in a market volume of 777.70 billion USD by 2028.
This data shows that per-employee spending in the IT Outsourcing market will reach 132.10 USD in 2023. It means outsourcing is the first choice of IT companies and designing is the major aspect of it. Architectural outsourcing works are also in trend nowadays.
Why is Outsourcing Design Work a Great Idea?
There are several advantages of outsourcing design work. Let’s learn them one by one.
1. Cost Savings: Firstly, outsourcing design work can be more cost-effective than hiring in-house designers. Startups can easily avoid expenses such as salaries, benefits, and training.
2. Access to a Diverse Talent Pool: Outsourcing makes it possible for you to tap into a global talent pool. It gives you access to a wide range of creative skills and expertise.
3. Focus on Core Competencies: By simply outsourcing design tasks, your in-house team can focus on their core responsibilities. It improves overall efficiency and end-of-the-day revenue.
4. Scalability: It will be easier for agencies to scale up or down based on their design needs. It can be done without the complications of hiring or laying off in-house staff.
5. Expertise: You can easily outsource specialized designers for clients that demand higher quality. This allows entrepreneurs to tap into the pool of expertise without any hassle.
6. Flexibility: Outsourcing design work allows you to hire talent on demand, if not needed you don’t have to pay any amount unlike managing an in-house team. It provides you with flexibility.
7. Cutting-Edge Tools and Technology: Firms that offer outsourcing often use the latest design software and tools. It allows startups or businesses to leverage the best technology available.
8. Fresh Perspectives: You might have an in-house graphic team, but with time you will see the repetitiveness in their work. To find out the new perspective you can outsource the design work. These external designers bring fresh perspectives and ideas to your projects. It can lead to more innovative and creative solutions.
What Types of Design Work Can You Outsource?
When it comes to outsourcing the designing work there are many categories that come under it. Some popular are as follows:
|Graphic Design||Outsource graphic design services to create visual content for marketing materials, websites, and social media.|
|Web Design||Designing and optimizing websites for a better user experience.|
|Logo Design||Crafting logos and branding elements for businesses.|
|Print Design||Designing materials like brochures, posters, and business cards.|
|User Interface (UI) Design||Creating the visual elements of digital interfaces.|
|User Experience (UX) Design||Enhancing the overall user experience for websites and apps.|
|Product Design Outsourcing||Designing packaging for products.|
|Illustrations||Creating custom illustrations for various purposes.|
|Video and Animation Design||Crafting motion graphics and animated content.|
|Infographics Design||Developing visually engaging infographics to convey information.|
|3D Modeling and Rendering||Creating 3D models and visualizations.|
|Interior and Exterior Design||Designing spaces and architectural elements.|
|Fashion Design||Developing clothing and accessory designs.|
|Industrial Design||Creating product designs for manufacturing.|
|Environmental Design||Designing outdoor spaces and landscapes.|
|Exhibition and Event Design||Designing exhibits and event spaces.|
How to Choose the Right Design Partner?
There are several steps that need to be taken into consideration while finding the right design partner. Some of the basic steps are as follows:
- Define Your Requirements:
Start your quest by clearly defining your design project’s objectives. Like – what type of design work do you need – graphic design, web design, product design, or others? Also, be clear on what are your specific goals and expectations. Once done go to the second step.
- Determine Your Budget:
After defining the object, create a budget for your design project. Setting up your financial boundaries will help you identify potential design partners who can work within your budget.
- Research and Shortlist Potential Partners:
There are several platforms on which you can find the perfect partner for your design work. To find potential design partners you can go with online searches like – search engines and social media. On these online sources, you will find design agencies, freelancers, or design studios.
If you are unable to find quality there then use freelance platforms like – Upwork, Fiverr, Freelancer, etc, these platforms can help connect you with freelance designers. You also can ask for recommendations from colleagues or industry contacts who have worked with designers in the past.
- Review Portfolios and Case Studies:
We recommend you examine the portfolios and case studies of potential design partners. You can look for projects that match your requirements and the quality of work they have delivered in the past.
- Communicate Your Expectations:
Be clear on your part, when reaching out to potential design partners, communicate your project’s requirements and timelines clearly. You should evaluate their responsiveness and communication skills. These two things will help you in understanding whether they want to understand your needs or not.
- Request Proposals:
Do not hire anyone in one go, ask shortlisted design partners to submit proposals. These should include the approach, pricing, and timeline for your project. Before allotting the work, compare these proposals to find the one that best aligns with your goals.
What are the Key Challenges in Outsourcing?
Outsourcing design work is not easy, there are several challenges that should be kept in mind before initiating the process. Below are the main challenges that need to be tackled before outsourcing effectively.
Communication can be very hard even with employees in the same building. So how does one go about communicating effectively across continents and different time zones?
It takes a long time to build trust between the two parties. But often you do not get a long time to decide whether you want to work with a company on a long-term basis. Such decisions have to be made quite promptly in business.
One of the biggest insecurities of a hiring company is to find out that they have been served with poorly written code. If you blindly trust the services of your outsourcing partner, you might find out about the poor quality or problems in your product quite late in your journey.
No one can deny the power of working under the same roof, going out for beers in the evening, or celebrating birthdays together. It’s all part of the company culture and the friendships that come out of such proximity.
The cost of building your own in-house expertise can be very steep. So most companies take the fastest and the most innovative route of outsourcing. Makes sense! You get something built from outside, pay the cost, and think you are done. But hang on!
In a nutshell, outsourcing design work has become a practical solution for businesses. It not only saves costs but also provides access to a diverse talent pool. It allows companies to focus on their core competencies and scale operations.
Additionally, it offers flexibility and the use of cutting-edge tools. It brings fresh perspectives to projects. If you are looking for outsourcing design work then feel free to reach us and find the best solutions.
1. What are the key advantages of outsourcing design work?
Outsourcing design work helps cost savings, access to a diverse talent pool, and the company focus on core competencies. It also allows startups to scale, hire experts, and work with flexibility.
2. What types of design work can be outsourced?
Outsourcing can include graphic design, web design, logo design, print design, user interface (UI) design, user experience (UX) design, product packaging design, and more.
3. How can I find the right design partner for outsourcing?
You can start by defining your project requirements, determining your budget, researching and shortlisting potential partners, and reviewing portfolios & case studies.
4. What are the common challenges in outsourcing design work?
There are several challenges startups have to face including communication difficulties due to geographic and time zone differences, building trust with the outsourcing partner quickly, and concerns about the quality of work.
5. How can outsourcing design work benefit startups?
It can help startups and businesses save costs by avoiding expenses like salaries and training. It also provides access to a diverse talent pool, allowing companies to tap into specialized expertise and focus on their core competencies.