Improve Search Engine Standing
A landing page specifically created for an advertising campaign. It will bring interested people to one web page. On this page they will find information only about what they’re interested, . When you send traffic to a landing page for a service related to a specific keyword, you get better click-through rates than if you sent traffic to the home page of your website. That’s because people who search for that keyword are already interested in what you’re offering, and you present it to them instantly, without any confusion. By using a landing page, you can generate more leads than if you directed people to your website homepage. A successful paid search campaign depends on click through rates, and click through rates are influenced by landing pages.