20 Essential Features for a Mobile App That Boosts Success

20 Essential Features for a Mobile App That Boosts Success

Take a glance, and you’ll observe individuals fully absorbed in their smartphones. A girl is watching brief videos, a businessman is perusing a digital newspaper on his mobile, a restaurant owner is reviewing food orders, and a traveler is attempting to find the way to the next destination. But are these individuals truly captivated by their smartphones? Reconsider, it’s actually the apps that are keeping them captivated and glued to their screens.

A carefully crafted app enhances your phone’s intelligence. With the growing prevalence of IoT, Augmented Reality, Virtual Reality, and AI, several significant trends in mobile app development are poised to have a substantial impact in the future. These emerging technologies are combined to deliver a captivating user experience.

You may feel inclined to believe that just having a website or a mobile site suffices for your business, but studies indicate otherwise.

  • New findings from Jmango reveal that people using digital devices allocate 90% of their time to apps, leaving only 10% for the rest of the internet. Valuable information for online stores indicates that users invest approximately 200 minutes per month shopping through the app, compared to just 11 minutes on the website.
  • In terms of conversion rates, mobile apps outperform desktop websites by 1.5 times and mobile websites by 3 times. Mobile apps are even surpassing traditional TV as the preferred medium for user consumption.
  • A study by eMarketer predicts that adults in the United States will spend 3 hours and 43 minutes daily on their mobile devices, with 2 hours and 57 minutes dedicated to mobile apps. This underscores the significant portion of smartphone usage dedicated to app usage.

So, as the need for mobile apps is increasing, it’s crucial for businesses to choose a leading mobile app development company to achieve the desired outcomes.

Hence, in this blog, we’ll explore the key features of top-rated mobile apps that can make an app stand out in its category.

Creating The Ideal Application With Essential Features For All Types Of Businesses

The success of a mobile app depends on its ability to attract users and persuade them to regularly invest their valuable time in using the application. Here are essential features that ensure your app remains competitive in the market, regardless of the industry.

Syncing on Many Devices

Because of the widespread use of the Internet of Things (IoT), it’s crucial for mobile apps to have the ability to sync across multiple devices. Some users find it easier to access a specific link on a website rather than a mobile app. Enabling multi-device synchronization enhances the mobile app, making it more adaptable. Offering real-time syncing across various devices would be a distinctive feature for the mobile application. This functionality enables users to work on their current file and access it from any location.

Offline Functionality of Mobile Applications

If the mobile app can function without an internet connection, users can access it in remote areas with poor connectivity. This capability improves the overall scalability and broadens the app’s user base. While modern mobile users prefer not to rely solely on their devices for crucial tasks, the app should enable certain functions to be performed offline.

Automated Conversational Agent

Improving customer service to perfection, being available 24/7, and resolving issues more quickly are essential for unlocking sales potential. This is where integrating AI chatbots comes in, allowing the human support team to concentrate on important tasks while chatbots handle repetitive inquiries they are trained for. Moving forward, these chatbots are intelligent enough to connect information and provide customized suggestions faster than humans, enhancing engagement and retention rates. The enhanced user interactions also facilitate feedback collection, aiding in app improvement. Businesses can fully leverage the chatbot’s potential by understanding the intricacies of their creation and implementation.

Facial Recognition

The AI-powered face detection function goes beyond just biometric identification and verification. Its applications include contactless payments, authentication, device access control, security, age verification, attendance monitoring, and more. This feature caters to users who prefer not to use their fingers for actions. Moreover, it enhances security across both device and app functionalities, meeting the contemporary requirements of users.

Enhanced Reality

Augmented reality (AR) technology is recognized for placing 3D elements onto real-world objects in real-time through a mobile app’s camera. AR enhances engagement in various ways, such as the popular virtual try-on feature seen in apps like Ikea, allowing users to visualize furniture in their homes. Android introduced ARCore, while iOS introduced the ARKit SDK, simplifying the development of AR applications. These platforms provide developers with the necessary tools to create distinctive AR experiences.

Search by Voice and Image

The search feature within the app, which makes finding products or services easy, has been upgraded to include voice and image search capabilities. Thanks to AI and ML technologies, users can now search for products by uploading an image or using their voice. Image recognition technology enables the image search function, and AI chatbots facilitate voice search by responding to queries from the database. Discover how implementing voice search enhances the overall mobile app experience.


A key aspect of improving the user experience (UX) and, consequently, the overall success of a mobile app is the incorporation of ChatGPT. By integrating ChatGPT into your app development, you can leverage a robust natural language processing (NLP) engine to generate conversations with users that closely mimic realistic and practical interactions. ChatGPT has the ability to comprehend user intent, context, and preferences, enabling the delivery of personalized and pertinent responses. 

It proves particularly beneficial for handling intricate tasks such as appointment scheduling without conflicts and facilitating product orders with tracking functionality. In essence, having ChatGPT ensures round-the-clock customer support. The advanced features of ChatGPT create an experience for users that resembles conversing with a genuine human rather than a robot. For example, AI-enabled ChatGPT can be programmed to incorporate humor, empathy, or even emotion, fostering a personal connection with the user. Overall, ChatGPT, equipped with such capabilities, can elicit feedback to ensure accuracy and customer satisfaction.

Code Scanner for QR Codes

According to experts in user experience (UX), incorporating a QR code scanner feature can enhance your interaction with users. QR code scanners are tools used to read QR codes and retrieve the encoded information. These scanners have various uses such as accessing websites, downloading apps, making payments, and verifying user identities. 

The key advantage of QR code scanners in the success of an app is their ability to save users time and effort, as they eliminate the need to type long URLs, enter passwords, or fill out forms. In mobile applications, QR code scanners also contribute to enhanced security by preventing phishing or cyber attacks. For example, QR code scanners use encryption for authentication and verification, ensuring the integrity and validity of the information. In case of any potential risks or concerns, they promptly send alert notifications and detailed reports to inform administrators.

Fraud Detection

In the face of numerous malware attacks and cyber frauds, enhancing user experience for mobile app success includes the implementation of fraud detection. This advanced system is designed to identify and prevent fraudulent activities within mobile applications. Mobile apps are vulnerable to unauthorized transactions, fake accounts, and identity theft.

Fraud detection employs sophisticated algorithms such as machine learning (ML), artificial intelligence (AI), or blockchain technologies to meticulously analyze user behavior, locations, devices, and biometrics. Upon detecting any suspicious activity, the system identifies and flags anomalous patterns. 

Additionally, fraud detection safeguards user data, finances, and reputation, thereby fostering trust and loyalty among users towards the mobile app. For instance, fraud detection utilizes thresholds, rules, or models to identify and categorize various types of fraud and their severity levels. The software then takes specific actions and responses to prevent or mitigate the impact of fraud, ensuring the prevention of data loss and security consequences.

Automated Responses

To make the mobile app more user-friendly and ensure its success, you can rely on automated responses. These are pre-written messages that are sent automatically to users in response to their questions, triggers, or specific conditions. Automated responses serve various purposes, such as welcoming new users, confirming orders, sending reminders, and providing feedback.

Users appreciate automated responses because they save time and effort, eliminating the need to wait for a human response or repeat the same questions. These responses also significantly improve communication by ensuring consistency, accuracy, and timeliness. Mobile apps can implement automated responses using templates and variables. Additionally, they can utilize placeholders to customize responses based on the user’s name or order details. Artificial Intelligence can further enhance these responses by adjusting the timing, frequency, and content to match the user’s availability, preferences, or expectations.

Emotion Recognition

The success of a mobile app also relies on enhancing the user experience by recognizing emotions. Emotion recognition technology can examine facial expressions, voice tones, or text sentiments to understand how users feel. This technology is applied to personalize content, suggest preferred products, and adjust settings or provide support. 

Emotion recognition ensures that users feel understood, satisfied, and valued, leading to a noticeable increase in user engagement and retention on your mobile apps. For example, emotion recognition uses classifiers and detectors to categorize emotions like happiness, sadness, anger, or surprise. Software tools can then utilize generators and modifiers to create and present content that aligns with users’ emotions.

Enable Signup

User registrations are a fundamental aspect of any application, usually mandatory at the initial stage. Users are asked to input personal details like email address, phone number, and physical address, which can be overwhelming. 

Contemporary app developers offer users the option to explore the app without immediate signup, helping overcome the initial hesitation. Additionally, incorporating social signups or phone number signups streamlines the registration process, reducing user irritation.


In the online world, people prefer not to navigate between different pages to check their expenses, loyalty points, and other details. A single dashboard makes it easy for them to find their recent orders, total spending, earned loyalty points, and available offers or coupons. This simplicity brings joy to users.

Location Management

Connecting with users based on their location boosts interaction and increases the likelihood of successful conversions. Managing location information empowers businesses to send personalized notifications that cater to users’ specific location preferences. For example, sending special discount coupons during the holiday season in the USA has been shown to enhance website visits and conversion rates.

Furthermore, by integrating this approach with physical stores, users can receive pertinent notifications from the online store by enabling geolocation services. Map integration also enables users to track the exact location of their orders, helping them identify the warehouse or office associated with their purchase.

Search Feature

A structured app menu helps users easily find the product or service they’re looking for, but it can take a bit more time. Therefore, users often opt to use the search feature within the app. The increasing desire for convenience has led to a demand for an improved in-app search experience that simplifies the process. This enhanced search includes features like auto-suggestions while typing, auto-correction, displaying previously used search keywords, and more, making the content highly accessible.

Integrating Payment Gateways

Including various payment methods in the mobile app is crucial to prevent users from leaving the shopping cart due to a lack of their preferred payment option. Commercial mobile apps support a variety of payment options, including cash, credit/debit cards, Android Pay, Apple Pay, and third-party gateways like PayPal, Stripe, and more.

Ensuring security is a top priority, as users want to securely input their financial details without constant repetition. Two-factor authentication, involving sending a one-time password (OTP) to mobile phones for verification, helps safeguard sensitive payment information.

Enable Reviews & Feedback

Glispa’s research highlights the importance of reviews and feedback. The study reveals that 93% of participants are inclined to provide feedback when explicitly asked, and notably, 97% are more likely to become loyal customers if their feedback is acknowledged.

Boost your app’s conversion rate significantly by improving its rating from 1 star to 5 stars on the app store—an impressive 770% increase. Enhance the app by incorporating a review submission feature, allowing users to share their thoughts and ratings. Embrace all feedback, as even negative reviews contribute to valuable insights for future updates.

Include Analytics

For every business, it’s crucial to gather important information about user experiences and expectations. Simply launching your app on Apple’s App Store or Google’s Play Store isn’t enough; you must consistently assess app performance to identify areas for enhancement. 

Analytics makes it possible to analyze the return on investment, monitor app progress, and create a more personalized experience for users. Without analytics, evaluating the effectiveness of your app and making improvements becomes challenging. Utilizing analytics allows you to develop improved offers and enhance app updates more effectively.

Social Integration

Yep, the smart Greek thinker got it right – 4.48 billion social media accounts prove his point. People enjoy posting their favorite stuff on social media, whether it’s a sale, an article, or a great product. Adding a social media sharing option will make a lasting impression. You can also suggest users log in through Facebook or Google to access their contacts and connect with active social media users.

Push Notifications

Push notifications are crucial for keeping users interested, even when their phone is locked. Let’s explore some statistics to grasp how it simplifies things:

  1.  Sending push notifications boosts app retention rates by 3 to 10 times.
  2.  A single push notification to a new user within the first week of app download increases retention by 71% over two months.
  3. Push notifications with call-to-action (CTA) buttons deliver 40 to 60% better results.

Drawing customers back to the apps repeatedly and regularly is crucial, and push notifications make it possible. It’s actually one of the easiest ways to encourage customers to visit your app frequently. Keep users informed about new updates, arrivals, offers, and deals to capture their attention. When combined with analytics, push notifications can elicit more responses and actions from users.

Responsive App Design

The mobile app should have a strong design that adjusts to the screen size and resolution of the device. The responsive design feature enables the app to adapt seamlessly from small smartphones to large tablets. 

It’s crucial for the design and development team to integrate this feature during app development to improve the overall user experience. This ensures the app looks good on any device screen size, enhancing customer satisfaction.

Characteristics Of An Effective Mobile App

Mobile apps are created with users in mind to become favorites among the intended audience. Various key performance indicators (KPIs) are used to assess the app’s quality. Taking these factors into account ensures optimal app performance. Let’s explore!

  • USP and User Interface

During the planning phase, pinpoint what makes your product stand out. What sets it apart from others? This aspect is crucial in shaping the user experience. Document it; without delivering a deeply satisfying experience, your venture won’t progress.

Avoid entering the realm of mobile app development merely due to its popularity. Identify a genuine need, strategize meticulously, and validate your concept before embarking on app development tailored to your specifications. Overlooking these factors may result in an app that lacks user value, rendering it ineffective.

Does your app provide practical benefits to users? Present something unique that competitors don’t offer. Whether it’s entertainment, a targeted problem-solving solution, or a streamlined experience, ensure your app stands out. Concentrate on established and effective mobile app design principles to achieve enduring outcomes.

  • Intuitive Navigation

“A study by eMarketer found that 14% of smartphone users delete apps because they find them hard to use.”

When developing an app, always keep in mind that it should serve a basic purpose in the user’s life, making the initial version intuitive. Users shouldn’t feel overwhelmed while using the app, and essential features should be easily accessible. Avoid loading the first version with too many features, as this can be costly and harm app performance, making it less responsive and data-heavy, discouraging users.

Simple design choices like encouraging scrolling over clicks and using universally recognized symbols (such as a gear icon for settings) are crucial in mobile app design. Any feature that disrupts the app’s intuitiveness should be avoided.

  • Personalization

A recent survey by eMarketer revealed that the top expectation of smartphone app users is personalization. You can provide personalized experiences by targeting users based on demographics, context, and behavior.

Demographic targeting involves tailoring content to users’ age, race, and gender. For instance, if your app delivers news articles, you can customize content so that a 30-year-old man receives articles about baseball, while a 55-year-old woman gets information about health.

Contextual targeting focuses on users’ context, such as the device they’re using, the time of day, and their location. For example, a coffee shop app can target users nearby by offering special discounts based on their device’s location.

Behavioral targeting utilizes users’ past behavior to show relevant content. Amazon effectively uses this strategy, displaying ads for products users have previously searched for on its app.

With advancements like IoT, AI, and ML, the personalization experience in apps is expected to become more intense and satisfying, contributing to an enhanced customer experience.

  • Data Privacy’s research reveals that over two-thirds (79%) of internet users believe they’ve completely lost control of their private data. Additionally, 67% of users express heightened concerns about their online privacy.

The issue of data privacy is significant, with instances of personal data, including credit card information, being stolen and sold on the dark web. To address these concerns, the European Union has implemented the General Data Protection Regulation (GDPR) to enhance the security of citizens’ personal data. With the growing reliance on data, it is crucial for both companies and individuals to gain a thorough understanding of GDPR.

This indicates how much people care about protecting their personal information. Your application must prioritize the privacy and security of users, or it will likely fade into obscurity. 

It’s crucial to ensure that the app only requests necessary permissions and access, avoiding anything that might raise doubts about your intentions. Additionally, any collected data should be stored securely, and users should be informed about the robust security measures in place. This transparency will enhance their confidence in both your app and your company.

  • Simplicity by all means

Keep the app interface straightforward and easy to grasp for the intended audience. Focus on two key elements:

  •  Address the user’s main issue right away.
  • Design the app so that users don’t have to put in much mental effort.

When incorporating new features in app development, ensure they don’t complicate the app’s simplicity. Avoid stuffing your mobile app with unnecessary features that don’t significantly contribute to its performance. An excess of unwanted elements can make app navigation more challenging. 

Opt for a simple design with essential features. Create a list of purposes for users when they open the app, and prioritize adding features necessary to achieve these goals. You can always introduce additional features in future updates. If the app becomes too feature-heavy, users may become confused and uninstall it.

  • Minimize the application’s size

Do you understand the second most significant reason why people remove an app?

It’s because of the app’s size. So, it’s crucial to ensure that the app remains small while adding features to mobile applications.

Consider this chart depicting why people uninstall apps: On average, a smartphone user has 35 apps on their phone. Keep in mind that not all phones have ample storage space. Thus, large mobile apps may not fit on all Android or iOS devices. 

Therefore, it’s vital to keep the app size as small as possible. Utilize tools like APK Analyzer to analyze and reduce the app size. Often, developers get too focused on adding features during app development and overlook the application size. Avoid this mistake! Make sure the app maintains an optimal size.

  • Organize Features Based on Their Respective Types

Some aspects are unique to each app and must be incorporated into mobile applications. For instance, in an eCommerce app where users explore and purchase products, it’s essential to include a search function with advanced filtering and sorting choices.

The search functionality plays a vital role in eCommerce apps. Users may quickly become dissatisfied if the search feature is not satisfactory. By integrating an advanced search feature, you can provide a convenient, efficient, and more intelligent user experience.

Choosing App Features to Meet Users Needs

After examining the 11 necessary app features, it’s not crucial for your app to possess all of them, considering that users have varying needs, issues, and preferences in each application. Through thorough market research conducted in the initial stages, you can pinpoint some essential features for your app. To assist you further, here are two principles that aid in determining the features your mobile application should include.

  • MECE Principle

It represents the idea that in mobile app development and design, the essential features of the app should not be compromised. This principle aims to eliminate repetitive and distracting features to meet the users’ essential needs.

  • MAYA Principle

It represents the concept of being the most cutting-edge yet widely accepted, fostering product innovation based on two principles: advanced features should keep the application ahead in terms of usability and acceptance by users. The guideline underscores that advanced app features should excite users without being too overwhelming.

Insights from Professionals on App Features

When creating a mobile app for your business, it’s crucial to approach it with the same level of attention you’ve given to building your business so far. The app serves as a digital representation of your brand and can significantly impact how your company is perceived. Your customers will form opinions about your business based on the app’s quality, so it’s important to invest time and effort in developing it with a thoughtful strategy. Consider bringing on a team of remote developers to provide expertise and guidance throughout the app development process.

Related Posts

Understanding How EDI Helps Healthcare and Why Businesses Should Care

April 10, 2024

Understanding How EDI Helps Healthcare and Why Businesses Should Care

Facebook LinkedIn Pinterest Shares In healthcare, dealing with lots of different data is hard. The information is spread out in different places, in different ways, and it’s often hard for the important people to get to it. This makes it tough to talk to each other and make decisions. It also raises the chances of

Exploring the Latest Trends in Artificial Intelligence for 2024

April 8, 2024

Exploring the Latest Trends in Artificial Intelligence for 2024

Facebook LinkedIn Pinterest Shares Artificial Intelligence (AI) is now a big part of our lives. It’s used everywhere, like in making things and providing services. AI has changed how we do things. It can do simple tasks like sorting emails or really hard ones like predicting what people will buy or driving cars without a

Pin It on Pinterest